Sustainability – a competitive advantage for rural tourism!

Sustainable tourism development project (KESMA II) is an interregional project to develop a model for sustainable tourism business development for SMEs in rural areas. Time of the implementation is two years, 2013 – 2014.

Target Groups And Regions

Micro enterprises, regional developers and educators are the target group and implementation of the project is focused in four regions in Finland: Central Finland, Päijät-Häme, Tavastia Proper and South Savo.

The Aim Of The Project

The aim of this project is to investigate present state of the social, ecological and cultural sustainability in the small rural tourism enterprises, to test chosen sustainability tools with the entrepreneurs and enhance the business of the pilot enterprises with the help of the tools (workshops, analyzing tools, benchmarking etc.) Also the study of sustainability marketing is being implemented in this project. As a result a tested model for sustainable tourism business development for small rural tourism enterprises is ready to use.

Budget And Funding

The project is funded by the European Agricultural Guidance and Guarantee Fund through the Centre for Economic Development, Transport and the Environment for Central Finland (ELY).


Lahti University of Applied Sciences

University of Helsinki/ Ruralia Institute Mikkeli

JAMK University of Applied Sciences

Interested to cooperate?

Petra Blinnikka, Project Manager + 358 40 539 9185,